Stay rooted. Stay real. Stay Armenian.
T-SHIRTS
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SWEATSHIRTS
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HOODIES
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SCARVES
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Armo BEAR
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LEGENDS OF ARMENIA
Discover moreSilk scarves inspired by Armenian legends
A playful T-shirt collection featuring Armo Bear
FEATURED COLLECTION
Meet our ARMO BEARS BY ARMENIANS
Armo Bear Dram
Armo Bear Chic II
Armo Bear Vintage
Armo Bear x Mercedes
Armo Bear
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BORN FROM CULTURE
Heritage, reimagined.
SUSTAINABLE
Conscious materials. Thoughtful production.
WEAR YOUR ROOTS
Culture you can carry with you.
#Wear your roots
Some things stay with you.
Where you’re from.
What you’ve lived.
What shaped you.
You don’t have to explain it.
You just wear it.
Hay Roots.